Same-day delivery in Casablanca for online stores

A customer in Maarif orders a serum at nine in the morning and asks, on the confirmation call, whether it can arrive this evening. Plenty of cash-on-delivery sellers would love to say yes, because in Casablanca a customer who waits less has less time to change their mind. But before you write “same-day delivery” on a product page, you need to know what delivery companies actually publish, what on-demand couriers offer, and what your own operation has to get done before noon to keep the promise. This guide relies only on carriers’ own pages and the Moroccan press, read in October 2026.

Same day, 24h, next day, express: four different promises

Carriers use these words loosely. Forcelog’s own page explaining express delivery shows how stretchy the term is: instead of delivering in 48 hours, an express delivery can be made in 24 hours or in 1 hour. “Express” only means faster than usual. So it pays to separate:

• Same day: an order placed and confirmed in the morning reaches the customer that same day, usually in the evening.
• Within 24h: the clock runs from pickup. A parcel collected in the afternoon can arrive the next afternoon and still be “within 24h”. Digylog, for example, advertises fast delivery within 24h to most Moroccan cities.
• Next day: Cathedis writes that it provides “Next Day” delivery across Morocco, and Olivraison that it guarantees next-day delivery within 24 hours in most cities.
• On-demand runs: a courier collects the item and goes straight to the customer, with no sorting centre in between. This is how delivery apps work.

For a COD seller the distinction matters, because the clock does not start when the customer clicks. It starts when the order is confirmed and the packed, labelled parcel is handed to the driver. If the pickup round comes before your morning orders are ready, even a fast carrier will not deliver them the same day.

Why Casablanca is the city where same-day makes sense

The first reason is density. According to the 2024 census results reported by TelQuel, Casablanca has 3.236 million inhabitants, by far the largest city in the country. The Casablanca-Settat region is home to 7.689 million people, 20.9% of the population, and its urbanisation rate is among the highest in Morocco at 73.3%. Many customers in a small area is exactly what a short delivery round needs.

The second reason is logistics. A good share of Morocco’s e-commerce delivery companies operate out of Casablanca: Sendit’s grid, for instance, is priced for a pickup in Casablanca. When the stock, the carrier’s depot and the customer are in the same city, the parcel makes one urban trip. A parcel leaving Marrakech or Agadir for Casablanca is an intercity shipment, and promising same-day delivery for it makes no sense.

Density has a downside too: rush-hour traffic, vague addresses and customers who cannot be reached during the working day. A same-day promise has to be thought through neighbourhood by neighbourhood, not for the whole metropolis at once.

What COD carriers publish for Casablanca

We read the public pages of several COD delivery companies. None of the pages we read uses the words “same day” for e-commerce parcels. Here is what they show:

The 12H delay that Forcelog lists for Casablanca is the shortest we found. But a 12H delay is not a same-day promise: the grid does not say when the twelve hours start, or by what time a parcel must be ready. The same page’s FAQ even says “we deliver quickly in 24h if the delivery is to big cities such as Casablanca”. Ask the sales contact, in writing, what the delay covers and which pickup cut-off it assumes.

Check how old each page is, too: Sendit’s grid is dated April 2021. An old price is not necessarily wrong, but confirm it before you sign. To compare other cities and return fees, see our COD delivery prices by city.

Casablanca is not Greater Casablanca

On the grids, the promise often stops at the city limits. Once you head for the suburbs, the price goes up and, with some carriers, the delay gets longer:

Sources: Forcelog’s grid and Sendit’s grid. Two lessons stand out. First, the suburbs cost more than the city with both carriers. Second, on Sendit’s grid several towns move from 24h to a 24h - 48h range. A same-day offer should therefore name the neighbourhoods it covers and clearly exclude the rest on the order page: a customer in Dar Bouazza who read “delivered today” and gets the parcel two days later is likely to refuse it.

On-demand couriers: under an hour, but a different model

The fastest promises come from on-demand delivery apps. In September 2024, Le360 published an announcement, labelled as brand content, of a partnership between YouCan and Glovo aiming at intra-urban deliveries in under an hour. The service was to start in Casablanca before extending to other cities, running on the “Glovo On Demand” service. In retail, Marjane launched express delivery in under an hour for online grocery orders in 2021, first in Casablanca, with the startup Kaalix handling the last mile.

These examples show that sub-hour delivery works in Casablanca. But they were built for meals, groceries or prepaid purchases, not for the typical COD parcel. Before handing a cash-on-delivery order to a courier, ask:

• Does the courier collect the cash at the door, and how and when is it paid back to you?
• Who pays for the run if the customer refuses the parcel or does not answer?
• Does a refused parcel come back to you the same day, and at what cost?
• Can you share tracking with the customer and get proof of delivery?

The pages we read do not answer these questions for COD parcels; it is up to the seller to get the answers in writing. Many sellers settle on a mixed model: their usual COD carrier for the standard flow, and an on-demand courier for a premium “delivered today” option limited to certain Casablanca neighbourhoods and priced accordingly.

How to set up a “delivered today” offer

The carrier only handles the last leg. Everything before pickup is down to you:

1. Set a cut-off time. For example: any order confirmed before noon ships the same day; the rest ship the next day. Agree the pickup time with the carrier, then publish that rule word for word.
2. Confirm quickly. An unconfirmed order cannot leave. Confirmation calls for morning orders must come first, or the promise fails before anything is even packed. Our guide to confirming COD orders in Morocco covers the order of calls.
3. Keep the stock in Casablanca. A product that first has to come from a supplier cannot be delivered the same day. Pre-pack your best sellers to save the preparation minutes.
4. Draw the zones. List the neighbourhoods you cover (Maarif, Hay Hassani, Sidi Bernoussi, Ain Sebaa…) and those you do not. Check the address during the call: a precise landmark beats a half-remembered street name.
5. Decide on the price. Same-day delivery costs more to organise. You can give it away as a selling point or charge extra; either way, say so before confirmation, not at the door.
6. Write the promise plainly. “Confirmed before noon in Casablanca: delivered today. Elsewhere: 24h to 48h.” Avoid vague phrases like “express delivery” that say nothing about the day.
7. Measure. For each order, record the confirmation time and the delivery time. If a large share of parcels arrives the next day, withdraw the promise rather than keep it on life support.

Speed and cash on delivery: what helps and what backfires

With COD, speed has a direct effect: the less a customer waits, the less time they have to regret the purchase, find the product cheaper elsewhere or forget they ordered at all. A same-day delivery to a customer who has just confirmed on the phone arrives while the urge to buy is still there.

It has its traps as well. The customer has to be reachable and at home that same day; someone who works far from home may not be able to receive the parcel in the evening. The driver needs the exact amount to collect and a reliable address. Above all, a broken promise does more damage than a modest one: a customer who expected the parcel this evening and saw nobody turn up is more inclined to refuse it the next day. A 24h delay kept every day is worth more than a “same day” honoured one time in two.

A useful habit: during the confirmation call, ask whether the customer will be available this evening and at which address. If not, offer standard delivery. You lose the wow effect, but you keep the sale.

Handling confirmation and fees with Cashod

A “delivered today” offer rests on an order confirmed early in the day. Cashod includes a call center where agents confirm COD orders by phone, and Cashod can confirm orders over WhatsApp, including with an AI agent, which helps clear the morning orders before the cut-off.

In Cashod, each carrier’s delivery and return fees are set per city, and returned parcels are tracked, so you can tell the cost of a Casablanca delivery apart from a suburban one in delivery management.

If the courier you pick for same-day is not on the list, any other carrier can be added manually, without automatic shipment creation or tracking.

Finally, one Cashod account can manage several stores, so you can trial the offer on one store before extending it to the others.

Checklist before you announce same-day delivery

• The carrier or courier has confirmed in writing the pickup cut-off and what its delay covers.
• The covered neighbourhoods are listed on the product page, and the suburbs are excluded or shown with their own delay.
• Stock for the products concerned is in Casablanca, and best sellers are pre-packed.
• Morning orders are confirmed first, with the address and the customer’s evening availability checked.
• Cash collection, payout and the return of a refused parcel are settled with the provider.
• The price, free or paid, is stated before confirmation.
• Every week you measure the share of orders actually delivered the same day, and adjust the promise accordingly.

Same-day delivery in Casablanca is a real selling point, provided you treat it as a precise promise: one city, named neighbourhoods, a cut-off time and a provider who commits in writing.